What Are Sales Prospecting Tools?

Sales Prospecting Tools for Outbound Sales & Demand Generation

Sales Prospecting Tools are a type of business software that aids B2B sales teams in identifying potential leads to be contacted in a demand generation campaign. They usually help users find contact information, such as email addresses, phone numbers, and other data that is required for launching outreach campaigns used for generating sales leads. 

Prospecting is one of the first steps in most sales processes, located at the top of the sales stack. There are several methods for how the contact information is acquired.

Prospect Databases

Most databases have gathered the contact information of company employees.

The next step of the B2B sales prospecting process, otherwise known as account-based marketing, is to figure out which companies (accounts) that you want to target. This can be based on a few different criteria, such as location, industry, company size, etc. You can run a search query to return a list of companies that match.

If you have a list of companies, or domain names, from other sources, you can also use those to return results.

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